Report: 80% of Mobile Video Views Happen on Apple Devices

By Ryan Lawler May. 23, 2011 on Gigaom

UPDATED Mobile video is still a small part of overall online viewing, but it’s a part that Apple dominates, according to a new report by video monetization startup FreeWheel. In its Q1 2011 Video Monetization Report, FreeWheel said the vast majority of video views that occur on mobile devices happen on Apple’s iPhone, iPad and iPod Touch.

FreeWheel reported that four-fifths of all mobile video views happen on Apple iOS devices. The iPhone and iPod touch each account for about 30 percent of all video views that happen on mobile devices, with the remaining 20 percent being attributed to Android devices, according to the report. Other devices account for less than one percent of all video views on mobile devices, according to FreeWheel.

The video ad startup attributes Apple’s dominance in mobile video to the early lead the company had in the mobile video market and the longer period of time consumers have had to get used to watching video on its devices. FreeWheel also hypothesizes that greater viewership on Apple devices  represents the priorities of video publishers and mobile developers as well, who build for iOS devices first before moving on to other platforms.

The most surprising finding might be that despite having sold just 20 million tablets worldwide, Apple’s iPad already accounts for 20 percent of videos viewed on mobile devices, according to FreeWheel. We thought the iPad would be an ideal device for viewing video when it was announced, but the extent to which it has been embraced by even traditional video producers and distributors speaks to the power of the platform. TV networks like ABC and HBO have built applications for the iPad, as have pay TV operators like Comcast, Time Warner Cable, Cablevision and others.

While mobile video viewing accounts for just one percent of all online video views, according to the report, much of it was driven by news and live events. Mobile views peaked during Japan’s earthquake and tsunami, and also during the March Madness tournament, when viewers turned to their smartphones and mobile devices because they weren’t near a TV.

Update: As some commenters have noted, the data in this report only includes video views from FreeWheel’s ad clients, which include professional content creators and distributors. It doesn’t include user-generated content or videos from subscription or VOD services like Netflix.

Home Theatre experiences by James Sankar

Check out James Sankar’s blog where he tells of his experiences setting up a home theatre system

http://jamessankar.blogspot.com/2011/01/tv-hime-media-system-up-and-running.html?spref=tw

 

HTC to Use USB Port for HDMI Video

By Janko Roettgers Jan. 10, 2011, 8:00am PDT on Gigaom

HTC will be one of the first mobile device manufacturers to embrace a new standard that makes it possible to connect mobile phones straight to a TV’s HDMI port without adding any extra ports to the phone itself, according to a report from heise.de. The technology, dubbed MHL, uses a phone’s Micro USB port and a special converter chip to transmit HD video to the TV set. It could put further pressure on handheld HD cameras like Cisco’s Flip, which tend to offer Micro HDMI ports for easy playback of HD footage on the TV screen.

MHL, which stands for “Mobile High-Definition Link,” has been developed by Silicon Image, one of the companies also involved in the development of the HDMI standard. MHL was first demonstrated at CES three years ago, and eventually led to the foundation of a consortium, which finalized the technology’s specifications last summer. The MHL Consortium is finalizing the certification of first mobile phones and TV sets in the coming two weeks, according to heise.de, and first devices could reach the market as early as this summer. HTC is reportedly one of the companies that will be part of this first wave of MHL-compatible mobile devices.

The new technology supports playback of 1080p HD video and 7.1 audio. End users will simply use a USB-to-HDMI cable to connect their phone to the TV, and MHL chips in the phone as well as the TV set will do the rest to properly transmit the video signal. MHL can also be used the charge the phone, and the technology even offers a control channel that will make it possible to control the phone via your TV remote. Existing TVs that don’t offer an integrated MHL chip will be able to utilize video from MHL mobile phones through external adapters.

If successful, MHL could have a couple of interesting implications: Mobile phones are increasingly competing with the Flip and similar consumer HD camcorders. However, even phones with HD recording capabilities oftentimes don’t offer any easy way to actually share the HD footage. Apple is trying to solve this with Airplay, but what if you didn’t even need an Apple TV to watch HD video on your TV screen?

I’m also looking forward to the day that someone comes out with a Roku or a Boxee Box powered by your TV. One less device to plug into that power strip, and also, one less device that’s adding to your power bill while in standby mode. But the real kicker here seems to be that phones could become a kind of HD media center in your pocket. Imagine you’re in a hotel room. You plug your phone into the TV, and immediately have access to HD movies via Netflix, while your phone is charging up for your next work day. What’s not to like about that?